Evaluation - Question 4

Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have

To find out the typical age and gender which are interested in thriller films and will make a good target audience for our film we did some research on reviews from groups of people on similar films to ours. We found that the best audience for our target audience would be males ages 18 - 29. This is because we can then give the film more of an adult plot to the film meaning we can include features such as violence and/or explicit scenes.





The target audience is likely shop in many different shops. They are likely to be a working man, possibly a business man so will therefore shop in shops such

as House of Fraser, Burton or Topman for clothing like suits. If he was to dress casual he may also shop in these shops, but may also shop in shops such as O'Neill, Zara and All Saints. They would most likely shop here because they are likely to be able to relate to the main character in the film so are likely to dress like him. Due to the style of clothing of the main character in the film it is clear to say that the audience is likely to shop in these shops. As you can see from the image, this is the sort of clothing style our audience would aim for so will therefore shop in these shops.


The target audience taste in music is likely to be Urban, which includes hip-hop, R&B and rap. Being a young adult and liking a thriller film they are most likely to like this genre of music because it could be seen as macho and intimidating. This would be the type of identity someone within our target audience is likely to be aiming for so will therefore listen to this genre of music. This genre could include artists such as A$AP Rocky, Drake and Kid Ink. 

As our Thriller is based on that of James Bond it is obvious that our audience would like James Bond films. This also meaning that they would like Action and Adventure Thrillers. These types of Thrillers however are also typically linked to Sci-Fi Films. This meaning that the films our Target Audience Member would like would be;

 All of these films are perfect example of what our Target audience would find appealing as they all contain, Action, Adventure and of course are Thrillers. Some even contain the added element of Sci-Fi. Which is quite common in Adventure Thrillers as the idea of it not being in the typical world is an adventure for the audience themselves.

However our Thriller is only an Action Thriller and partially an Adventure Thriller meaning that the aspect of Sci-Fi wouldn't be in it, however we have the major aspects in our film that our target audience would be looking for. From looking at this it is easy to see that our target audience wouldn't care whether or not the films they watch would be mainstream or independent films. Our target audience would care more about whether or not they liked the film and if it kept them in suspsense.

Evaluation - Question 3

What kind of media institution might distribute your media product and why?

Production Companies are essential when making films. They fund, organise, produce, follow the production, staff hiring etc.

Another major part of this is the film distributor; they are the part of the production company that market the film. These are essential as they make sure that the film reaches its target audience, this making sure that film becomes appealing and sells.

For our film 'Double Agent' the money would have come from our production company 'ECA' Productions. We wanted ECA Productions to look professional and in the sense that this would of been a real film and ECA productions a real company, probably not a major but would of had enough money to fund the project and as it wouldn't really need any special effects then it wouldn't be as expensive as others. Our Inspiration for ECA Productions is Fox Searchlight pictures. We based the idea of a title followed by loud music and lights on this. Companies like Fox Search Light are a major face in the Film industry due to many well known films done under there name. 

In the title sequence we done it so that the major roles were shown first then the characters involved, then we went onto the production crew. This is as we wanted to make sure that it looked like the people that made and supported the film were properly shown then we went onto the actors as people want to know who there watching to decide; if they like them, if they don't like them, would they watch films with them in it again but more importantly if they are right for the role. Then you have the names of other people in the film that helped to make the final product.

We wanted our film to be similar to that of James Bond as we have said before but with a twist. Quite a few James Bond films start with Bond chasing after someone. These videos show that -

However we wanted the twist of the agent being followed instead of the stereotypical chase. The idea that the Agent is being followed immediately gets the audiences brain going about why. That why, is what we want in order to make sure that the audience keeps interest, then are enigma code starts falling into place as there typical James Bond film would not have started like this so immediately we have given it our own twist.

Evaluation - Question 2

How does your media product represent particular social groups?

In our Thriller Opening sequence there are three types of characters; The Protagonist, Hit men (Thugs) and Antagonists.

Our Protagonist Matt has the most association with other protagonists in other films like; James Bond is our inspiration for the character Matt.

This picture compares them both as the stereotypical typical protagonist in Thrillers;

Also they are both in desolate surroundings meaning that there characters would both have similar roles in the film;

These two images clearly show similarities in the sense of the the people that they are. 'Matt', our Protagonist is clearly a lone agent much like Bond and works in the harder more desolate surroundings due to this. As you can see both the images show the protagonist in a formal suit, showing their superiority and how they are a business work. It also shows the stereotypical look of a protagonist in an action-thriller. 

Both also have their hands inside a pocket. This would suggest that both have got something which is secretive, suggesting danger and secrecy. This is a stereotypical aspect of a protagonist in an action-thriller because they are likely to be working on something secret and serious which could also be potentially dangerous to them. 

However, Matt is wearing sunglasses compared to Bond who is not. Matt is wearing sunglasses in our film as his identity should be secret  and he wants to hide his appearance as he is about to do a secret exchange. Bond could not be wearing glasses as he is likely to be involved in a fight scene or is in such a desolate place with nobody else around that people will not see his identity anyway.   

The shot which shows both locations are also similar. Both have made the protagonist the centre of the shot walking in a isolated and desolate surrounding. This shows their similar roles as they are working in the same sort of way in both films. Both also suggest that he is a lone agent and works alone. The differences in this shot is the direction in which the protagonists are walking. As you can see our agent 'Matt' is walking towards the camera. This has been done to suggest he is walking towards something and is heading in a particular direction. However, James Bond can be seen walking across the shot. This is likely to have been done to emphasise that Bond is a lone worker and that he is walking away from a situation. Both of these shots however show the stereotypical protagonist in a action-thriller.

Both actors are clear to have similar roles in the films. As both have similar appearances and costume and both are set in similar locations it is clear that their roles are similar. They both look like stereotypical action-thriller protagonists as they have serious expressions, are dressed in suits and are seen as separate from everyone else. However, our protagonist 'Matt' could be seen as more as one with the audience. This is because is many shots he is either walking towards the audience or away from them. This would make the audience feel more as though they are there with him and walking in front or behind him, however, from this shot of James Bond it is as though the audience are watching what he is doing and are not involved. 

Question 4: Audience Profile

Based upon my audience research in my planning and research section it revealed that action thriller films such as our film would entice both genders in the audience from 18-29 years of age however there would be a higher percentage in the male viewings than the female viewings.

Age: 20
Gender: Male
Shops: Topman?

Taste in music: Indie, Rock etc (not pop)
Favourite TV programme: Family Guy, the inbetweeners
Taste in films: Action, Thriller, Comedy and Horror films
Independent or Mainstream films: most likely mainstream due to the popular advertising 

They would most likely be interested in watching my film as it is an action thriller and conforms to the usual stereotypes and conventions of these genres such as the woman turning against the male colleague, the man going undercover etc. 


Age: 18
Gender: Female
Shops: H&M, New Look, Primark
Taste in music: anything except screemo
Favourite TV programme: Supernatural, True Blood
Independent or Mainstream films: mixture of both

Even though due to research women are included in the audience, younger women from 18-22 are likely to watch the film due to superficial reasons such as the look of the actors and not the content of the film, however from around 23-29 they would go for the content of the film so I think our film will likely draw in their interest.

Question 3: Director's commentary

Our production company name was based upon the first letter of each of my group's forename's

E: emily C: cammie A: anna

however if we thought of it properly we could've named ourselves ACE Productions but as we completed our logo to a good standard we kept with the original title. The role of a production company is to decide the story and characters, allocate actors and actresses to the roles, find the right locations, set up lighting, microphones and cameras and basically make and produce the movie.  

I got the inspiration for our logo from Dreamworks- as it was portrayed to be like their films were a 'dream' and 'up in the clouds' so to speak- I used this metaphor for inspiration and then transformed that into a space theme so that it would convey our films were 'out of this world' by using solar space as a representation of this.

The idea of a film Distributor and who that might be and why.

MGM was the main distributor that the James Bond films were distributed by. Due to the action thriller genre and similar codes and conventions to the storyline, this would most likely be the best option for my film as it would fit the distribution company's history with films they have distributed.





Production companies can get funding from many different organisations such as the BFI, charities, national and regional screen agencies etc. However due to the low budget independent british film that we have made, it would most likely get the funding from charities as it would be the most likely organisation that would be interested in funding our film due to the genre and storyline.

In a title sequence, it is always known that the director comes at the beginning and at the end of the sequence, the main actors and actresses come next and then the rest of the crew come after them. I have found this to be true from many title sequences such as 'The Girl with the Dragon Tattoo', 'James Bond Casino Royale' and 'Catch me if you can'. Based upon this research I have followed suit with how I ordered the names within my title sequence.


What your film is similar to 'institutionally' (name some films which would be released in a similar way)
-You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more research

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question we have have created a Prezi in order to present what we think are the right representations of;
The title of the film, font, style & effects
Setting/location
 - Costumes and props
 - Camerawork (Smooth, Framing, Composition) 
 - Continuity Editing
 - Sound & Foley
 - Story and how the opening sets it up
 - Genre and how the opening suggests it 
 - Image Control & Lighting

We both did 4 representations each, then half of the middle one in order to split the tasks equally. This Prezi is the result of our joint work;

Evaluation Question 2

Our film's slogan was 'Jason Bourne meets James Bond' which meant that we were incorporating both the story lines but also the characters.

As you can see from the left hand photo we stylised our male characters in the way James Bond is dressed as it is a usual association and stereotype of an action thriller film. The picture on the right shows how we used the location/ setting as our inspiration: out of the way outside location. 

The picture on the left shows Leonardo DiCaprio as Cobb in the film Inception wearing a suit and tie holding a gun; the psychological action thriller movie incorporates his character as a highly specialised business man in the art of infiltrating a person's mind to extract information needed by the highest bidder. 

The picture on the right shows Kyle Woodman as Matt in our film Double Agent wearing a suit and tie; our action thriller incorporates his character as an undercover agent working to get information from high end drug dealers.

Our character is similar in more ways to the character out of inception due to both costume and character profiles but also their roles in the films clearly displayed in the descriptions above.

Evaluation Question 1

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Final Movie

this is a print screen of me exporting my final movie

















This is my final movie

Emily and Cammie - Double Agent Final Movie

Our last video was blurry so we went back to final cut pro and made sure the video wasn't blurry. This is the result -